Setting up a Web site is only the first step in establishing a presence on the internet. Search engine optimization (SEO) is key to get the most out of your site. Advertising your web site and disseminating information about your existence is a necessary second step, a step many site owners fail to execute.

Search engines are constantly changing. Algorithms (or keys for rankings) are updated regularly by each individual search engine. Partnerships form and split regularly. This means search engine promotion needs to keep pace with the changes. ScreenGaze Web Design is constantly working to keep stride with these changes and stay ahead of the curve.

Search engines can be the most cost-effective form of online marketing available if you know what you're doing.

 

Web Site Optimization & Submission will make your website a valuable resource for people seeking information about the product or service you sell. It is not enough to simply tell the people of Rhode Island that you are open for business.

 

Consumers want to know a little about you. They want to become comfortable with you.  Let's say for instance that you sell seafood in Rhode Island, write an article and tell consumers what to look for, and what to avoid, when selecting a lobster.  This gives you credibility.

 

Our Search Engine Consultants often get phone calls from people who are wondering why their "home-made" website does not get listed in the search results for a specific key word. We point out to many website owners that their key word does not appear on their site. Many web designers build beautiful websites but forget the importance of text. If you want to be listed as a contractor in Rhode Island, you must use the words "contractor" and "Rhode Island" in the title, in the description tag, and at least twice in the text, near the top of the page. Do not use the phrase "builder" with a beautiful photo of the bank and a great view of Houston. Search engines read text.

 

The major search engines index every word of text on a good website, and as a result of search engine optimization, a well optimized website can appear in different types on search results.

 

Our understanding of all aspects of the search engine marketing process – from site optimization to paid placement to search engine maintenance – means we can provide a customized solution that fits exactly what you need.

 

Search Engine Quick Facts Over half (55%) of online purchases were made via links found through search engine listings, less than a tenth (9%) via those found on banner ads. Almost 9 out of 10 surfers use search engines for locating Web pages. The vast majority (85%) of qualified Internet traffic is generated through search engine referrals. The majority of users look no further than the second page of search results. In a recent study released by ActivMedia Research, search engine Positioning was ranked as the #1 Web site promotional method used by ecommerce sites. On an average day, Web users report searching the Internet and looking for product information more often than any other activity except email.